THIS is why the Kardashians always look so good in their photobooth snaps
All of Hollywood uses this company, apparently
No Kardashian party is complete without a lot of champagne, diamonds or a surprise guest (who knew Drake loved Kris & co so much?). But if there’s one thing that always makes an appearance, it’s a slew of black and white photobooth photos of the family and their A List attendees, looking flawless.
You might think that they look so banging because of their glam squads, or a whole lotta FaceTuning (which definitely helps) – but no. It’s all down to the photobooth. That’s right, Kris Jenner doesn’t just hit up Google and search for ‘photobooth party LA’ – there’s one specific company they use.
Meet MirMir. Pronounced meer-meer (like mirror-mirror), they’re a very exclusive photobooth company with a very unique selling point. Unlike other photobooths where you just pile in and hope for the best, any party that has a MirMir photobooth also has two members of staff to man it, who firstly take a series of photos at time they think are the most ‘natural, and then a top-secret retouching process that all the photos go through before they’re printed out. Hello, can we have this for our passport photos, please?
It’s not just the Kardashians who love it – it’s the photobooth of a lot of swanky events like the Oscars, Emmys and Coachella, as well as a lot of movie wrap parties. And you guessed it – it ain’t cheap. You’re looking at $2,750 (about £1,900) for four hours in America, plus more if you want the option to create GIFs and upload straight to Instagram.
The founders, Sean Spencer and Ryan Glenn are pretty secretive guys – there’s not much that can be found about them or the booths online. But Racked did some digging and found out that they both have photography and fine art backgrounds, which makes sense.
As for the editing process the photos go through? The pair are seriously tight-lipped about what really happens to beautify the pictures. There was even a Reddit thread that tried to get to the bottom of the ‘MirMir effect’, the upshot of which was ‘Take a photo, convert it to black and white, decrease the contrast, fade the blacks, reduce the noise, and sharpen it.’